It’s no suprise to us here at Global Adult Media, but many may find it interesting to get some numbers and projections from a company such as Gartner Media. We did find it suprising that
Gartner made the suggestions of everyone in the various cell phone, porn, and govt sectors to get together and get everything straight.. Nice to see mainstream companies keeping it real…
I believe it is important to note as we have been suspecting, Gartner points out that most people will likely download cell phone porn or get into cell phone gambling in short sessions during idle times such as waiting for a bus. Producers of adult content for mobile consumers may need to keep this in mind, we have been focused on producing mobile content that is smaller in size, and more effecient for mobile downloading. We believe that as to where running time in hours helps sell DVDs, run time in minutes with quick access will be most revisited content in the cell phone porn market for some time. [photopress:cellphone_gold_hand2_250x.jpg,full,alignright]
From an article via AVN…
…A Gartner Dataquest report released last fall predicted mobile access to online gambling and adult content will be available in most regions of the world by 2009, after multiple regulatory and legal restrictions are overcome. Gartner’s gurus expect mobile gambling to be “one of the big drivers of consumer use of mobile data services in the next five years,†because “the immediacy and perceived anonymity of the Internet is increased when use is transferred to the mobile phone. 
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…Gartner made several interesting recommendations in its report. “Carriers should work with industry associations and government regulators to bring gambling and pornography to the mobile Internet,†the authors stated boldly. In regions where on-deck distribution of erotica is unlikely to receive social and governmental approval, “carriers should consider moving adult content and gaming to third-party off-portal vendors and mobile virtual network operators (MVNOs).†Not surprisingly, because gambling and porn generate intense traffic and, by doing so, pique the interest of hackers and other malcontents, “carriers … should prepare for the sort of ‘denial-of-service’ attacks [called “SMS storms†in the mobile space] experienced by Websites offering such content,†Gartner warned. The company also warned that, “if online gambling or pornography fees are charged to cell phone accounts, carriers should expect an increase in disputed charges. 
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